What consumers want most from ads!

Here at Lavery Rowe we have been creating direct response press campaigns for over 40-years. Last year we published over 10,000 ads across 350 titles which we estimate resulted in approximately £75,000,000 of direct sales for our clients. The vast majority of these ads were created in-house by our team of 4 designers and 4 artworkers.

Of course, as the UK’s largest buying point of direct response press advertising Lavery Rowe accounts for about 60% off the total UK market, our buying power ensures that our clients benefit from the very lowest media rates but that’s only half the story. Just as important is our experience and understanding of how to engage with readers and drive them to action.

Our 40 years’ experience of creating press ads ensures we can optimise your chances of success whilst minimalising your risk. Something we are always saying to our clients is “the more you tell, the more you sell” and new research from GWI could not support this more. When people were asked what they “want most” from ads, above everything, they wanted product information. At the heart of every good direct response ad is a problem-solving product or service the benefits of which are backed up with an irresistible offer.

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