Direct to consumer (D2C) sales have continued to boom in the first quarter with all but essential retail still closed. Lavery Rowe has seen this reflected in increased advertising activity across all media channels as clients take advantage of strong consumer demand.
With lead times across most media channels still at 1-2 weeks’ notice advertisers are taking advantage of short-term opportunities with tactical campaigns!
Lavery Rowe TV has seen a huge growth in demand with 8 new campaigns testing in the first 12 weeks of the New Year. The broad range of categories using Lavery Rowe TV services is testament to how powerful a medium TV is when it comes to driving response via web and phone.
Our latest TV campaigns include:
· Men’s fashion
· Home improvements
· Financial services
· Health services
And in every case LR TV both created the commercials, planned and bought the airtime and provided detailed results forecast and analysis.
When buying media, we select the best converting stations against your target audience, then look at how specific programmes index before negotiating the lowest possible price. We combine well targeted low cost media with highly impactful creative that drives both awareness and sales.
You can view our portfolio of TV ads here:
To find out how TV could drive more profitable sales for your product or service, please get in touch with your Account Manager or our Head of TV, Andrew McDouall on 07725 573 204 or by email firstname.lastname@example.org