- Planning:
With 40 years of direct response experience we know which titles work for which products and promotions enabling us to plan a campaign that best suits your product, selecting from over 300 working titles.
- Buying:
We will implement a strategy, tailored specifically to your product or service, buying media at the lowest rates available.
- Monitoring:
We monitor the advertising activity of your competitors to give you the competitive edge you need to gain new customers and grow your business.
Creative Studio & Production
- Copywriting and design:
Our experienced in-house teams of copywriters and designers create eye catching ads with a focus on maximising ROI.
Our creative team will present your product and proposition in the most eye-catching and compelling way. 40 years of direct selling and lead generation means that we know what works.
DRTV & Digital
- DRTV:
The ability to sell your product or service direct whilst simultaneously building your brand in a premium programme environment has never been more affordable. We offer complete campaign management, from script writing and copy clearance through to production, media buying and campaign evaluation.
- Digital:
From programmatic digital display campaigns to driving direct sales via social media platforms, our digital experts have the skills to help you grow your new customer acquisition across an ever increasing variety of digital platforms.
- No fixed term contract
- Expert creative supplied FREE
- Guaranteed savings on media rates
- A relationship based on success and results, from low-risk test budgets to £1,000,000+ campaigns
Copy test with an A/B Split
A/B copy splits allow you to compare TWO different creatives or offers at the cost of just ONE ad. This identifies the best performing copy to increase ROI!
When you work with Lavery Rowe Advertising
you benefit from:
- NO long term contracts
- NO volume media commitments
- NO fees or expensive creative charges
How “Performance Brand Marketing” simultaneously drives profitable direct sales and increases brand exposure…
Whilst the pandemic has left many businesses struggling to stay afloat, there is one sector that has seen unprecedented growth; direct to consumer (D2C) sales, also referred to as “home shopping”.
The example most often cited is that of Amazon who saw profits grow by 200% year on year in the 3rd quarter of 2020 to an astonishing £6.3 Billion. This extreme example is symptomatic of a broad-based explosion in “home shopping” that shows no sign of slowing down.
The reasons behind this growth are obvious and familiar to us all. Traditional high street retail has been closed down and when it has been open, consumers have been fearful of encountering crowds. For the most part, consumers have been heeding government advice to stay at home where they spend more time reading newspapers, watching TV and surfing the web, than ever before. Shopping from home has not just become a necessity for millions, it has become a popular pastime; the daily deliveries bringing excitement and distraction in an otherwise extremely dull day.
Inevitably, as this becomes the “new normal” there are winners and losers. The winners are not just traditional, established home shopping companies but also those brands that have recognized the opportunity and reacted quickly to take advantage of this fundamental change in consumer behaviour. These brands are the pioneers of “Performance Brand Marketing”. They recognize that in the course of selling direct via broad based, highly cost effective, mass market media they are engaging not just the growing numbers of “home shoppers” but simultaneously, a much wider audience to whom they can communicate their brand. This brand communication essentially comes at zero cost. It is an important by-product of a marketing effort that drives profitable direct sales and builds a valuable one-to-one long-term relationship with the consumer.
Lavery Rowe have over 40 years’ experience creating and placing performance driven ads. We place more performance driven ads than any other UK agency. We’d love to share this experience with you and welcome you to the unique benefits of “Performance Brand Marketing”.
A free layout without the outlay
We offer a free creative service which includes copywriting and design plus an appraisal on your product of service based on our 40 years’ experience. All without obligation
All artwork is produced in-house, including re-touching and image manipulation There is a nominal charge for creating and supplying artwork to publications.
