National Press Advertising
What is National Press Advertising?
National press advertising is a form of above the line advertising which involves placing ads in national or local press media. Whether it’s a newspaper, magazine or trade publication, press advertising can achieve huge reach on both a local and national scale. National newspapers alone are purchased by over 6 million adults daily and read by over 12 million – that’s more than 1 in 4 of the UK adult population every single day.
Lavery Rowe Advertising has nearly 40 years’ experience creating impactful national press advertising campaigns and can help develop your campaign strategy, setting clear key performance indicators (KPIs) against which the performance of your campaign can be measured. Lavery Rowe can design your press ads, write the copy, plan and book the media and help you measure and interpret the results. Lavery Rowe places over 11,000 direct response press ads every year. As one of the UK’s largest buying points of press advertising space we use our immense buying power to save you money.
Whatever your marketing objectives are, whether driving web traffic, telephone enquiries or postal response or driving sales through retail, Lavery Rowe has 40 years of press advertising experience to help you achieve your goals.
3 Reasons You Should Use National Press Ads in the Digital Age
The superior Impact and Engagement of National Press Advertising
Newspapers and magazines engage their readers for longer than most other media. They are read for longer, often by readers who identify with the content and who have paid to read them, and often kept for longer. You have the reader’s attention and the physical space, such as a full-page ad, to be able to get their interest, create desire and generate action (AIDA). That’s why on average print ads are viewed for 2.5x longer than digital ads.
The Scale and Reach of Newspapers and Magazines
Nearly 1 in 4 UK adults read a national newspaper every day. That’s 12.2 million people every day, 22.4 million people every week and 27.4 million people every month! Plus, they spend a lot of time reading their newspaper – 1 hour 10 minutes on average. If you are targeting wealthy 50+ adults with high levels of disposable income, newspapers and magazines provide tremendous reach and scale.
Trust in National Newspaper & Consumer Magazine brands
By placing ads in a paid for newspaper or magazine you are talking to potential customers within an environment they trust. Research has proven people react positively to ads in the familiar context of their favourite newspaper or magazine. It has also been shown that physically touching print ads increases purchase intent significantly.