Off The Page Advertising
Off the page advertising is a a very effective method to generate both leads and sales for your brand, as well as building brand awareness in the process.
Fashion is one of the industries that uses off the page advertising to great effect, and we have a range of experience helping companies of all sizes promote their brand.
We can help you demonstrate your brands creativity and products, while also generating direct sales through responses to the ad. Your campaigns will also help you add to long term buyers database for future leads.
Here a number of key points we will take into consideration when planning and running your off the page advertising offer.
The Clarity of Your Offer
Off the page advertising gives you an inherently limited amount of space. Therefore, you should to be clear and precise about what you’re offering. The majority of off the page advertisements have a single product with a single offer.
Imagine you are browsing through a magazine. If an advertisement doesn’t grab your attention and give you a good reason to stop browsing, you will move onto the next thing. Our dedicated design team will help you create eye catching and informative advertisements.
Directly Asking for a Response
There is no need to hide the fact you are looking for a response. A method we have found to be effective is including offers such as a coupon, particularly for the older market that will more commonly come across and respond to off the page advertising. A phone number and web address should certainly also be included, but a coupon sends the signal that they are expecting a response.
Measuring and Analysing Your Campaigns
..and then measuring and analysing again. This will be constant for every campaign, with continual testing of new media outlets, new products and new ways of presenting them.
We will also look at which methods bring in the best response rates, and what kind of people are responding to them. Lower priced items may bring in high response rates, but the people buying them may not become long terms prospects for example for example.
Match the Media to the Audience
It may be tempting to put your advertisement in the cheapest media outlet available, but this may not gain the best response. For example, a celebrity gossip magazine might have cheaper ad space, but the rural older population you are looking to sell to might not be reading those publications.
We will work with you to identify who you want to sell to, and then make sure the ad itself is in the appropriate place to reach the most people possible.
When you work with Lavery Rowe Advertising
you benefit from:
- NO long term contracts
- NO volume media commitments
- NO fees or expensive creative charges
Top seller!
Actegy celebrates over 10 years of “off-the-page” success with Lavery Rowe
Lavery Rowe have been a fantastic partner for us over the last 4 years and have been integral to our continued growth and success. Unrivalled rates, great positions and first class account management make them the obvious choice for all out print advertising needs.
Marketing Director, Gtech
We’ve been with Lavery Rowe for over 6 months now, and our print campaign results have rocketed. We are now buying cheaper space but with better positions than previously, and the account management has been second to none. Using Lavery Rowe we’ve been able to grow our direct response campaigns profitably, we’ll certainly be allocating more budget to print going forward.
Director, Tufferman