• Off the page advertisement

Mail Order Advertising

Mail order advertising is a method of advertising your product or service directly to consumers “off-the- page” using National Newspapers and Magazines. It is very effective in generating direct leads and sales for your business, as well as establishing lasting relationships with customers as they contact you directly– whether this be by sending back a coupon, making a telephone call, or buying a product from your website.

When you advertise in a newspaper or magazine, you are using a medium which people have usually paid to read. These readers are receptive to new ideas and information and even with a limited amount of space as long as you include the features and benefits that will attract a customer to buy from your ad, the leads and sales will still come in. Having a limited time offer also helps with getting people to respond immediately to your ad.

Even in the age of the internet and social media, mail order advertising is still a valuable way of reaching out to your audience, providing a number of unique benefits over and above digital opportunities.

Benefits of Mail Order Advertising

  • Selecting your audience

Mail order advertising allows you to select the right media based on the target audience for your product or service. Each newspaper or magazine will have a  different demographic profile and our knowledge of the papers will allow you to successfully identify the media that you should be using.

  • The customer comes directly to you

When you advertise in a newspaper or magazine, you’re asking the customer to come direct to you. This will ensure you’re receiving good quality leads and most importantly it enables you to develop a lasting relationship with your customer.

  • The results are easily measured and analysed

Each mail order ad that you place can be easily tracked and measured to see the volume of leads and the value of sales that they generate. There are a variety of ways you can attribute response – unique phone numbers, unique URLS, discount codes for web use or coded coupons.

Lavery Rowe has over 40 years-experience in the Mail Order Advertising industry and have helped many companies to increase their sales and revenue whilst building valuable new customer relationships. Our knowledge of the mail order industry takes the hard work out of advertising, as we can create the ads and plan and buy the media for you.

We will work with you to find the best medium to suit your product, your business and your customers to generate the best possible return on your investment (ROI).

If you would like to speak to one of our team about what direct mail order advertising can do for your company – just give us a call or use our contact form below.

When you work with Lavery Rowe Advertising

you benefit from:

  • NO long term contracts
  • NO volume media commitments
  • NO fees or expensive creative charges

Get in contact

Contact us today and let our experienced staff give you expert advice on where to start, how to maintain or how to maximise your product or service advertising...
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