Mail Order Advertising
Mail order advertising is a method of advertising your product or service directly to consumers “off-the- page” using National Newspapers and Magazines. It is very effective in generating direct leads and sales for your business, as well as establishing lasting relationships with customers as they contact you directly– whether this be by sending back a coupon, making a telephone call, or buying a product from your website.
When you advertise in a newspaper or magazine, you are using a medium which people have usually paid to read. These readers are receptive to new ideas and information and even with a limited amount of space as long as you include the features and benefits that will attract a customer to buy from your ad, the leads and sales will still come in. Having a limited time offer also helps with getting people to respond immediately to your ad.
Even in the age of the internet and social media, mail order advertising is still a valuable way of reaching out to your audience, providing a number of unique benefits over and above digital opportunities.