Mail Order Advertising

Mail order advertising is method of advertising your product through physical media distributed through a mailing service, with orders also capable of being facilitated in the same way.

The unique feature of this method is that there is rarely direct communication between the company and the client outside the mailed correspondence, except if the customer reaches out via some provided contact details.

Even in the age of the internet and social media, mail order advertising is still a valuable way of reaching out to your audience, providing a number of unique benefits over and above more contemporary options.

Benefits of Mail Order Advertising

Direct mail marketing is the more traditional marketing campaign process, but print ads have been shown to be more effective than online ads.

It only takes a look at your computer to understand the potential of direct mail. While inboxes fill up with unread emails, the majority of people still check their post, helping you get through to the right people.

They offer a unique experience in an increasingly online world, letting your customers hold on to and return to your advertisements time and again, while online ads are sen once and forgotten.

Online ads provide convenience, letting customers click through and buy your products with just a few clicks, so are perfect for attracting impulse purchases. However, mail order advertising helps develop customer loyalty and trust for larger buys. As part of your campaign, we will help you work out how best to develop this relationship with your customers, as well as how best to utilise mail order advertising.

Effective types of Mail Order Marketing

Direct mail marketing can take many forms and if used optimally, can generate huge responses from your customers. The types of direct mail can include:

  • Postcards
  • Catalogues
  • Brochures
  • Self mailers
  • Lead letters

We will work with you to find the best medium to suit your product, your business and your customers to generate the best possible return on your investment.

If you would like to speak to one of our team about what direct mail order marketing can do for your company – just give us a call or use our contact form below.

When you work with Lavery Rowe Advertising

you benefit from:

  • NO long term contracts
  • NO volume media commitments
  • NO fees or expensive creative charges

Get in contact

Contact us today and let our experienced staff give you expert advice on where to start, how to maintain or how to maximise your product or service advertising...
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