Lead Generation Agency
Lead generation is the process of identifying and cultivating potential customers, clients and prospects into someone who is interested in your company’s product or service. This process can be done in a multitude of ways and varies greatly depending on the product or service being advertised and the objective, be it to generate a telephone, web or coupon enquiry.
Lavery Rowe have 40 years’ experience as a lead generation agency, producing high quality data, qualified leads and sales opportunities for both small businesses and large established brands. The main media we use to generate leads are press (national newspapers and magazines) and TV. We strive to provide a tailored marketing solution that can scale intelligently and is optimised for conversion, with fully tracked statistics throughout the whole sales funnel.
What is a lead in marketing terms?
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. Leads are often followed up by a sales person or alternative marketing technique (a brochure for example), depending on how the lead was first gathered. The most important element is that the lead is contacted or provided with further information speedily in order to turn that lead into a conversion – e.g. a sale, booking, contract etc.
By establishing these connections with your prospective clients, we can help you develop meaningful long-term customer relationships, driving sales and interest in your brand.
What can you use to generate leads?
Content is king. With well written and structured content, not only will you inform your potential clients of what you’re selling and entice them to buy from you, you can also drive traffic using search engine optimisation, generating further leads.
Email is a great way to reach the people who are already familiar with your brand, and it’s much easier to ask them to take an action since they’ve previously subscribed to your list.
We will help you craft eye catching and compelling copy to ensure that your emails cut through the clutter of people’s inboxes.
Ads and Retargeting
As well as creating an engaging ad, we will also make sure your landing page and offer match exactly what is promised, and that the action you want users to take is crystal clear, helping you generated more leads for meaningful leads for your money.
Blogs are a great way to generate leads and promote your product, as we can tailor the piece precisely to what you are trying to sell, and delight your customers with exciting and engaging content .
Social media is a dynamic and varied way to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. A well planned and consistent campaign can pay dividends at very little expense. Let us help you get the most out of this exciting resource.
Lead Generation Trends & Benchmarks
So… you’re getting web traffic and generating leads. But are you getting enough? And how are you performing compared to your competitors? We will analyse and track your campaigns around the targets you want to reach and continuously tweak the lead generation process to ensure you’re not only getting a high volume of leads, but attracting the right type of audience.
How We Will Manage Your Lead Generation Campaigns
A lead generation campaign has a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning. With our dedicated management team, we can help you manage your campaign and help make the most of your budget.
We’ll use the right lead generation tools.
It’s all very well generating leads, but what if you can’t do anything with them?
What do you know about the people visiting your website? Did they provide their names or their email addresses? What pages they visited, how did they get to them, and how easy was it to find your lead conversion form? With our tools in place, we can gather all this and more to ensure the strongest start to the relationship with your clients.
We’ll make sure your prospects are engaged at every stage of the lead generation process
As well creating valuable content that guides your leads towards a purchase, we’ll also help you offer incentives for visitors who aren’t ready to buy.
We’ll craft a consistent message and deliver on your promise
The highest-converting lead generation campaigns deliver on what they promise and create a seamless transition from the advertisement to the product.
Our team will ensure that you are presenting a consistent message from that first interaction, all the way through to closing the deal.