What Are Press Inserts?
An insert in a newspaper or magazine is a printed piece of promotional literature placed within the publication but which does not form part of the publication so it can be taken out separately. This is often in the form of a leaflet, card or a small brochure or catalogue. The minimum size is usually A5.
Inserts have a number of benefits over off the page ads printed in the newspaper or magazine. Because of their multi-page format there is more space to present and sell multiple products or services. Also, because they are not part of the publication, they stand out, have more impact and can be kept by the reader long after the newspaper or magazine has been discarded. They can also be inserted in limited numbers (not necessarily the whole circulation) and targeted geographically.
For these reasons inserts generally elicit a much higher percentage response than whole page ads within the publication but they are also far more expensive: the advertiser has to pay both print and insertion costs.