Direct Response TV Advertising

What is direct response TV advertising?

Direct response TV advertising encourages your audience to engage directly with your product or service with strong calls to actions.

Effective direct response marketing may encourage potential customers to visit your website, engage on social media or take advantage of an offer – this is ideal for brands with an established identity and want to highlight a new product or offer to their clients.

DRTV Agency

Lavery Rowe have over 30 years experience in all direct marketing mediums. As a DRTV agency we use the power of television to generate response effectively and at the right cost. We have the right industry-leading tools and knowledge in order to construct and deliver a highly effective DRTV campaign.

What will you need for Direct Response TV Advertising?

As with any advertising campaign, effective DRTV will get you the best return on investment possible.

We will help you plan all the costs and budgets needed for your campaign to be effective, including the creative aspects, production, media, call handling, fulfilment, and the cost of the product or service itself.

We will also help you set the targets and expectations for your campaign and how best to capitalise on the results.

How to play to the strengths of DRTV

Producing a TV advert can seem like a daunting task if you’ve never made one, but don’t worry! Using our experience in the industry and your previous advertising output, we will help you craft an effective campaign. Let’s look at an example.

Taking your best performing advertising output in another medium, mail order or radio advertising for example, we can take your message and brand identity from that and convert it into a DRTV ad.

One aspect of this is recognising the inherent nature of the medium; television more effectively plays on emotion more than print for example.

Viewers may not remember facts and figures from a TV commercial, but can associate feelings and emotions with a well-produced advert. We will help you identify the key positive emotion that consumers associate with your product, and find a way to link that emotion with your sales message being pushed through the rest of your well-planned and varied advertising campaign across other mediums.

When you work with Lavery Rowe Advertising

you benefit from:

  • NO long term contracts
  • NO volume media commitments
  • NO fees or expensive creative charges

How we get a response out of DRTV advertising

Watching TV is a very passive experience, with most viewers not expecting the TV to ask them to respond. We will help you get your message across in a way that makes them understand that they should.

Get them out their seats and onto their phones to enquire about what you’re selling!

How to manage your campaign

Due to the live nature of DRTV advertising, it is unique in how it is delivered when compared to other avenues. As such, we will help you manage your campaign, ensuring you can manage the spikes in interest you will receive as your ad runs, ensuring you maximise your conversion rate and stop frustrated customers from buying form your competitors.

We can also tailor how you manage your campaign to help you best manage your responses, such as implementing an interactive voice response system, or using the campaign to build your database of potential clients for example.

Get in contact

Contact us today and let our experienced staff give you expert advice on where to start, how to maintain or how to maximise your product or service advertising...
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