Digital Marketing
What is Digital Marketing?
Digital Marketing is a broad set of online marketing disciplines that work together to harvest above the line demand.
We put Performance & ROI at the heart of our digital marketing strategy. Digital marketing is so much more than just “advertising”: a well-conceived digital marketing strategy will drive more sales and higher ROI in all areas of the sales funnel: from capturing the initial expression of interest by a potential customer to maximising the value of a conversion with additional “up-sales”.
Whilst our offline media specialists drive thousands of visits to our clients’ websites using press and TV, our digital strategists focus on harvesting the demand created by offline ads and maximising online ROI.
We specialise in a range of digital marketing disciplines proven to make a positive ROI:
- PPC – search e.g. Google
- Display – banners e.g. Mailonline
- Paid Social – e.g. Facebook & Instagram
- Affiliates – cost per acquisition partners, e.g. cashback, voucher codes
- Native – advertorial style online articles
- SEO – optimise your site to attract more traffic with relevant content
- CRO – increase on-site sales with conversion rate optimisation
When you work with Lavery Rowe Advertising
you benefit from:
- NO long term contracts
- NO volume media commitments
- NO fees or expensive creative charges
