Entries by Paul Payne

What consumers want most from ads!

Here at Lavery Rowe we have been creating direct response press campaigns for over 40-years. Last year we published over 10,000 ads across 350 titles which we estimate resulted in approximately £75,000,000 of direct sales for our clients. The vast majority of these ads were created in-house by our team of 4 designers and 4 […]

Native advertising

How “Native” digital ads can replicate the success of your “Press Advertorials” online This week we have begun rolling out test proposals for our new D2C digital solution, native advertising! More engagement Unlike the disruptive nature of digital display ads (banners), native ads are designed to appeal to the curiosity of the reader and encourage […]

QR Codes

The importance of QR codes for consumers and advertisers! If you’re not already familiar with them, QR, short for Quick Response, codes are scannable images that can be easily read using a smartphone camera. Upon scanning the code, the individual is then directed to a landing page/website, bridging the gap between offline and online engagement. Since […]

Affiliate Marketing

With the ongoing boom in e-commerce, advertisers need to consider the unique advantages of affiliate marketing! Affiliate marketing is an incredibly effective performance-based method of generating sales that pays for results, not for ads. Put simply, an affiliate is a marketing partner who sends you leads or sales on a pure cost per acquisition basis. The way […]

UKLPS Direct Mail

Over the last 6-12 months, our partners UKLPS have had several new clients test Direct Mail and this is a great opportunity we wanted to make our clients aware of. With consumers spending greater time at home currently, direct mail response rates in 2020 have been some of the best that we have seen for […]

Anatomy of a DR ad

Anatomy of a winning direct response ad by Steve Foster Head of Press Creative – 10 Essential elements Here at Lavery Rowe we have been creating direct response press ads for over 40-years. Last year we published over 10,000 ads across 350 titles which we estimate resulted in approximately £75,000,000 of direct sales for our […]

The mood of the nation

Update on the mood and shopping habits of the nation! As we now look forward to the pandemic passing, feelings fluctuate and it has become difficult to understand exactly where people’s heads are right now. Many are feeling optimistic about the future since the Government laid down an exit-plan as far as restrictions are concerned. Some however, […]

The value of press advertising

Press advertising continues to prove its value against other media channels!   The ongoing lockdown across the UK has continued to drive high levels of engagement with national press titles and consumer magazines. This increased engagement plus the ongoing closure of high street retail is resulting in record ROI for many D2C businesses. This boom in […]

LR TV

Lavery Rowe TV launches 8 new campaigns in 1st Qtr. of 2021 Direct to consumer (D2C) sales have continued to boom in the first quarter with all but essential retail still closed. Lavery Rowe has seen this reflected in increased advertising activity across all media channels as clients take advantage of strong consumer demand. With lead […]

LR Digital

A comprehensive digital marketing strategy is essential as online traffic booms The combination of a hunger for the latest Covid news plus the rush to shop online has led to massive increases in online audiences across all demographics. By way of example News UK’s latest figures (last week of July) show The Sun’s unique visitors […]